WEB CEO

I was searching for FREE tools to position this, and other sites I manage for my clients. After extensive review I decided on 2 programs tools that were both free. I choose Web CEO as my primary SEO (search engine optimization) tool. I found it easy to use, and had the most complete optimization tools of all the suites I tried. Some of the most impressive and useful features were the keyword marketing tool, the search engine optimization tools, and the site ranking checker.

The keyword marketing tool quickly found keywords that had the most search engine hits and ranked them by their KEI (Keyword Effectiveness Index) so I could choose the best keywords for my site. It allows you to store groups of keywords in separate "baskets" so I could choose keyword combinations for specific pages.

The search engine optimization tool could scan my site on disk or the web and presented a wealth of tips on problem areas. Open the editor in another window and edit and save your site or local files from within Web CEO. Then just switch windows and re-run the optimization tool to fine tune your results. With these two tools and some cutting and pasting I saved hours of my time. I no longer have any excuse to put off re-optimizing , and I saved . his tool is it opens the meta tags for each tag where you can edit them within the program and save them directly to your website or disk file from within the program. After various changes are made you can re-run the optimization tool and check your work and fine tune results.

The ranking tool is fantastic. It lists your ranking by search engine or keyword. It can run a comparison report of your sites search engine ranking to one or more competitors. Results are stored in a database so future reports show your current ranking compared to a previous time. This feature is great to track how your SEO results are improving. The ranking tool also runs a comparison of your site to that of your competitors. Analysis in the report is to compare the results against the first time the report was created vs. the best results achieved when the report was first run. It's a great tool, and available in the basic program that is only $19.99 (read 20 bucks)

You can store any number of profiles with the free versions. For example, one for each website I manage. I bought the starter version for $19.99 as it had a couple of features I wanted. I opted to use the starter version, which offers more tools than most users need for basic SEO. I would like to use the more advanced features, but I'm on a budget. I strongly recommend that new users that want to optimize a website for search engine optimization start with the basic program (free at $20.00), and after determining there actual needs upgrade or explore other solutions. For new users the free version will do just fine. See the Comparison table at Web CEO, and you will find that either the free or paid version are equally attractive.

Don Egger
Webmaster Hillsview Gardens